LinkedIn Introduces Full-Screen Vertical Video on Desktop

After launching vertical video on mobile last year, LinkedIn is now bringing this feature to its desktop version. Users will be able to scroll through vertical videos directly from their computers by clicking on one. Additionally, the “Videos For You” tab—previously available only on mobile—has now made its way to desktop.

Moreover, LinkedIn is enhancing search capabilities by prioritizing videos in search results. When users search for a specific topic, a new carousel will display relevant video content, making it easier to find engaging and informative clips.

New Tools to Boost Audience Engagement

To help users increase their visibility and engagement, LinkedIn is introducing several key updates:

• A new analytics tab will provide insights into average view time, total impressions, and overall watch time, helping creators track their video performance.
• A new profile preview will be displayed in the full-screen video player, making it easier for viewers to visit the creator’s profile and explore their other content.
• A more prominent “Follow” button will be available at the bottom of videos, encouraging users to subscribe to creators effortlessly.
• Videos will now appear larger and more noticeable in the main feed to capture users’ attention.
• Clicking on a creator’s profile in the feed will show an overview of their recent videos—similar to the TikTok format.

Empowering Users to Create Better Video Content

To support these changes, LinkedIn is also expanding its LinkedIn Learning courses, offering users valuable insights on:

• Creating engaging and impactful videos
• Improving content quality and storytelling
• Leveraging LinkedIn Events to foster video-based collaborations

With these new features, LinkedIn is reaffirming its commitment to video content, encouraging users to take advantage of these tools to expand their reach and strengthen their presence on the platform.

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Why Integrate WhatsApp into Your Google Business Profile?

Adding WhatsApp to your Google Business Profile offers several advantages:

• Quick Responses to Customer Inquiries: Provide a direct communication channel to respond promptly to customer questions.
• Showcase Your Business: Use WhatsApp to share detailed information about your products, services, and promotions.
• Attract New Customers: Instant communication can enhance the customer experience and encourage new clients to choose your business.

How to Add WhatsApp to Your Google Business Profile

Follow these steps to integrate WhatsApp into your business listing:

1. Access Your Google Business Profile: Log in to your Google Business Profile account.
2. Edit Your Contact Information: Click on “Edit Profile,” then go to “Business Information,” and select “Contact.”
3. Configure the Messaging Option:
   • Under “Chat,” click the down arrow.
   • From the drop-down menu, select “WhatsApp.”
4. Add Your WhatsApp Number:
   • In the “Phone Number” field, enter your WhatsApp URL.
   • To create your WhatsApp URL, use the format: https://wa.me/, followed by your phone number in international format, without leading zeros, brackets, or dashes. For example, for a French phone number: https://wa.me/33612345678.
5. Save Changes: Click “Save” to complete the integration.

Important Notes

• This feature is currently available in select regions. If you don’t see the WhatsApp option in your profile, it may not yet be deployed in your area.

Integrating WhatsApp into your Google Business Profile is a valuable opportunity to improve customer communication. By following the steps above, you can offer a simple, effective way for customers to contact you, improving their satisfaction and potentially boosting your customer base.ablishment Google is a valuable opportunity to improve the communication with your customers. By following the above mentioned steps, you can offer your customers a simple and effective way to contact you, and to enhance their satisfaction and potentially your customers.

This article you liked ? Also read : Mistral AI Launches “Le Chat” on iOS and Android

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Mistral AI: Le Chat

A Comprehensive Assistant for Personal and Professional Life

Le Chat is designed to assist users in both their personal and professional lives. Some of its key features include access to news, scheduling of daily activities, project tracking, as well as the ability to upload and summarize documents. The app also offers services for image generation, code creation, and data analysis.

Le Chat Image Generation by Mistral AI

Unmatched Performance with “Flash Answers”

One standout feature of Le Chat is its speed. Thanks to its “Flash Answers” functionality. The assistant is capable of providing responses at an impressive rate of up to 1,000 words per second. Positioning it as one of the fastest AI assistants on the market.

Plans Tailored to All Users

Mistral AI offers multiple subscription options to meet the diverse needs of its users. The free version provides most of the app’s features, while the “Pro” subscription, priced at $14.99 per month, grants extended access to additional services. For businesses, an “Enterprise” version is available in early access, offering deployment on private infrastructures and customized models.

Availability and Compatibility

Le Chat is now available for free download on the App Store for iOS devices and on the Google Play Store for Android devices. The app requires iOS 15.1 or later to run on Apple devices.

With the launch of Le Chat on mobile platforms, Mistral AI strengthens its position in the intelligent assistant market, offering a high-performance and accessible alternative to existing solutions. Users can now enjoy a versatile and fast assistant suited for both their daily and professional needs.

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From Confetti to Invitations: A Name Change, but Continuity in Experience

Originally, Apple’s project was named Confetti, a reference to the festive and interactive nature of the app. Confetti was officially launched under the name Apple Invitations with the release of iOS 18.3. The name change was part of Apple’s effort to unify the app with its other services while preserving the innovative elements that were integrated during its initial design. Thus, Confetti should not be seen as a separate app, but rather as an early version of the now-renamed Invitations.

An Enriched and Interactive User Experience

Apple Invitations goes beyond being just an event manager. Unlike the traditional Calendar app, which mainly focuses on date management, Invitations incorporates interactive graphic elements. Users can create personalized invitations by adding animations, photos, and even AI-generated elements like the Image Playground. These invitations can be shared via iMessage, email, or social media, offering greater flexibility in event sharing.

Additionally, the app includes features that allow users to track RSVPs and manage guest lists intuitively. The app relies on iCloud to ensure secure storage and smooth synchronization across Apple devices.

Seamless Integration Within the Apple Ecosystem

As with all Apple services, Invitations offers perfect integration with other Apple products. Whether you’re a user of Apple Music, Maps, or Weather, these services connect seamlessly to the app. For instance, you can create a collaborative playlist on Apple Music and share it with your guests. The app also integrates with Maps to provide directions to the event location and with Weather to offer real-time weather forecasts.

Complementary to the Calendar App

While Apple Invitations is not intended to replace the Calendar app, it complements it by offering additional features that enhance the event organization experience. While Calendar primarily focuses on managing schedules and dates, Apple Invitations emphasizes visual interaction and creating a true event around the invitation. It provides a more immersive experience for users.

Data Security at the Core of the App

Apple continues to position itself as a leader in data privacy and security. Like all of its services, Invitations adheres to Apple’s strict security principles. Users can feel assured about the protection of their personal data, with features like two-factor authentication for accessing iCloud accounts. This approach ensures a convenient and secure experience while maintaining the highest privacy standards.

Apple Invitations: A New Era for Event Planning

With Apple Invitations, Apple is not merely offering another event management app. It is revolutionizing how we create and participate in gatherings. The seamless integration with the Apple ecosystem, the ability to personalize invitations, track responses in real time, and the focus on user security make Apple Invitations an indispensable tool for anyone looking to organize events in a simple, modern, and secure way.

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What is the Dynamic Banner?

The dynamic banner is an option that lets Premium users select up to five images to create a rotating display on their profile header. Each image transitions every few seconds, providing a more animated and engaging effect. This feature aims to boost the visual impact of a profile by showcasing a broader range of personal or professional elements.

How to Activate the Dynamic Banner on LinkedIn?

To activate this feature, Premium subscribers can go to the “Create Slideshow” option within the banner editing tools. From there, they can select up to five relevant images that will automatically rotate on their profile. It’s recommended to use high-resolution images that resonate with your target audience. In order to maximize the effectiveness of this new feature.

Benefits for Professionals

This update provides Premium users with a unique opportunity to express more of their identity in an engaging way. For entrepreneurs, freelancers, and creatives, this slideshow feature can be an excellent tool to highlight their expertise or showcase recent projects. For instance, a graphic designer could display their best designs. While a real estate agent could feature multiple properties for sale.

With the dynamic banner, LinkedIn enriches the user experience by adding a new dimension to profile presentations. Currently reserved for Premium subscribers, this feature makes profiles more dynamic and visually appealing. It offers an advantage for attracting the attention of recruiters, prospects, or potential partners. As the competition to capture professional attention continues to grow, tools like the dynamic banner slideshow could give users the edge in showcasing what makes them or their business unique.

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Enhanced Profile Grid Customization

According to Instagram CEO Adam Mosseri, this new feature will allow users to change the order of their images within their profile grid. To do this, users will simply need to go to the “Edit Profile” section and select the “Edit Grid” option. This flexibility will provide creators and users the opportunity to present their content more harmoniously and strategically.

Voir dans Threads

The Evolution of Post Formats

Alongside this update, Instagram recently announced the discontinuation of the iconic square format for its profile grid. Replacing it with vertical thumbnails. This move aims to better align with current content formats, particularly vertical videos popular on platforms like TikTok. Mosseri explained that the majority of photos and videos uploaded to Instagram are now vertical. Making the rectangular format more suitable.

A Strategy to Revitalize the Instagram Feed

These changes are part of Instagram’s broader strategy to revitalize the traditional feed, which has seen a decline in popularity due to the rise of Stories and Reels. By giving users more control over how their profiles are presented and adapting post formats to current trends, Instagram aims to renew engagement with traditional posts.

Voir dans Threads

With the imminent rollout of profile grid rearrangement and the adoption of more modern post formats, Instagram is showing its commitment to evolving in line with user expectations. These initiatives should allow content creators to further personalize their profiles and present their posts in a more attractive way.

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Features Designed for Relaxation and Focus

Opera Air stands out with a set of features aimed at helping users relax and maintain focus:

• Boosts: This feature provides a selection of music, ambient sounds, and binaural beats. Binaural beats work by playing slightly different frequencies in each ear. Creating a third perceived frequency that encourages relaxation or concentration. Users can customize the duration of these soundscapes, from 15 minutes to continuous playback. And also control them easily via a floating sidebar.
• Break Reminders: A subtle icon in the sidebar gradually fades while you work. Reminding you to take a break once it is fully dimmed. These reminders can be customized based on preferred work durations. When it’s time for a break, Opera Air offers guided breathing exercises, neck stretches, body scans, and meditation sessions lasting up to 15 minutes.

A Minimalist Interface for a Calming Experience and more Focus with Opera Air

Opera Air features a minimalist design inspired by Scandinavian aesthetics, with frosted glass elements that create a serene and tranquil atmosphere. This clean visual style, combined with well-being functionalities, transforms each browsing session into a moment of relaxation and focus.

Classic Opera Features Still Included

While centered on well-being, Opera Air retains the essential features that have made Opera browsers popular. It includes a built-in ad blocker, a free VPN for secure browsing, and access to Aria AI Assistant, powered by ChatGPT, to answer queries and streamline searches.

With Opera Air, internet browsing becomes a more mindful and stress-free experience. By integrating relaxation techniques and focus tools directly into the browser, Opera meets the needs of modern users who prioritize their mental well-being while staying productive.

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Hot Tub Now Accessible on iPhone

The Digital Markets Act: A Game Changer for Apple’s Ecosystem

Enforced since March 2024, the DMA aims to promote competition and curb the dominance of tech giants. For Apple, this means being required to allow the installation of apps through alternative platforms beyond the App Store. As a result, previously restricted applications—such as Hot Tub—can now be accessed by European users.

Hot Tub: A Browser Designed for Adult Content

Hot Tub is an ad-free browser specifically built for accessing adult content. The app has successfully passed Apple’s notarization process, ensuring it poses no security threats and meets all necessary compliance requirements. However, Apple has expressed strong concerns about potential risks, particularly regarding underage access, and has made it clear that it does not endorse this app.

Reactions and Future Implications

The availability of Hot Tub on iPhone represents a turning point in Apple’s policies on adult content. Although legally compelled by European regulations, Apple maintains its opposition to such applications and continues to warn about associated risks. This situation raises broader questions about the balance between regulation, user safety, and freedom of choice.

In conclusion, Hot Tub’s arrival on iPhone in Europe highlights the significant impact of the Digital Markets Act. While users now have more options, they should remain cautious about the potential risks of installing apps outside the official App Store.

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TikTok & YouTube: The Video Giants

TikTok solidified its dominance in 2024, surpassing 1 billion monthly active users and experiencing a 70% increase in reach and 71% growth in average watch time. Its powerful recommendation algorithm continues to captivate audiences, leaving competitors struggling to keep up. Notably, Instagram Reels generate 84% fewer views than TikTok videos, highlighting TikTok’s unmatched virality.

YouTube, despite boasting 2.7 billion users, faced a 13% drop in engagement. However, its YouTube Shorts format has exploded, reaching 90 billion daily views. While Shorts contribute to visibility, overall user interaction has declined, presenting challenges for creators aiming to build engaged communities.

LinkedIn: A Game-Changer

LinkedIn underwent a major transformation in 2024, reaching 1.5 billion profiles, with 310 million active monthly users. The platform saw an astonishing +99% increase in interactions and +122% in clicks, evolving beyond its traditional professional focus. New content formats, such as newsletters, carousels, and short videos, have revitalized LinkedIn, making it a powerful tool for personal branding and lead generation in 2025.

Instagram & Facebook: Shifting Dynamics

While Instagram and Facebook remain major players, their engagement trends are shifting:

Facebook still holds a massive 3 billion user base, making it valuable for traffic generation, but marketers must adapt content strategies to maintain engagement.

Instagram Reels saw a 20% drop in reach, whereas traditional posts gained traction with a 21% increase in visibility.

Facebook’s organic reach and engagement declined by 30%, though Reels on Facebook grew by 13%.

Twitch: Struggling to Stay on Top

Once the dominant live-streaming platform, Twitch is facing serious challenges. Despite 21 million active streamers, the platform experienced an 88% drop in paid subscriptions and an 84% decline in content frequency. Competition from YouTube Live and Kick is intensifying, forcing Twitch to rethink its strategy to retain its audience.

Pinterest: The Traffic Powerhouse

Pinterest is proving to be a top driver of web traffic, with a 55% increase in clicks. Image impressions grew by 24%, and the posting frequency rose by 25%. However, Pinterest still struggles to compete in the video content space, an area where other platforms have taken the lead.

X (formerly Twitter): A Platform in Turmoil

X is going through turbulent times:

If this trend continues, X may offer less competition for brands that remain active, creating new opportunities for engagement.

Posting frequency dropped by 38%, reflecting reduced activity from brands.

However, impressions increased by 50%, suggesting that content still reaches a wider audience despite fewer posts.

Key Social Media Trends for 2025

Metricool’s study highlights several major trends that will shape social media success in 2025:

• Video remains king – TikTok, YouTube Shorts, and Instagram Reels dominate in both reach and engagement.
• LinkedIn is emerging as a must-use platform for businesses, personal branding, and lead generation.
• Instagram and Facebook require a content strategy shift due to decreasing organic reach.
• Twitch is losing ground, struggling to keep up with competing live-streaming platforms.
• Pinterest is a strong traffic driver, but its video content strategy needs improvement.

Brands and content creators must refine their strategies to align with these evolving trends and maximize their social media presence in 2025. Algorithms will continue to prioritize high-quality content and meaningful interactions, making it essential to share authentic, engaging, and valuable content to enhance visibility and influence.

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